marketing using electronic media such as the web, e-mail, interactive TV and wireless media in conjunction with digital data about customer characteristics and behavior
                   Online Branding is necessary to increase the visibility and reach of a website, which in turn helps  in the optimization process, besides giving quick direct results too. Online Branding is basically carried   Social Media Sites like Face Book, Twitter, LinkedIn etc. Implementation of paid advertising on Search Engines and Social Media as well as other forms of promotion are also taught in this course. Before beginning the Online Branding Course, we explain the basics of SEO,SEM, SMM and SMO, namely

TYPES OF WEB PRESENCE:

transaction e-commerce site:

• amazon, dell.

service oriented/ relationship building:

• Accenture, HP gas

brand building site:

• Guinness

portal or media site:

• compare the market

social network or media site:

• Facebook,  twitter, LinkedIn, enterprenuer.

METHODS OF DIGITAL MARKETING:

• Email marketing
• Video marketing
• Google ad words
• Blog marketing
• Social media marketing
• Affiliate marketing
• Search Engine Optimization (SEO)

Whether you have a strategy or not, at the heart of the Smart Insights approach to improving digital marketing is bench-marking to compare where you are now to where you need to be in the future.

The two simple alternatives for creating a plan may suggest a way forward:

• No-specific digital channel plan.
• 2. Separate digital marketing plan defining transformation needed and making case for investment.
• 3. Integrated digital plan part of marketing plan - digital becomes part of business as usual.

In SEO training there are two phase on-page and off-page naturally. Once you will complete on-page our instructor will conduct your online test which decides your grade while receiving SEO education diploma. You have to pass off-page online test as well in which an assignment will be given and you have to complete in a given time frame.